Who We Are

When you start to pay attention, the men of the Irrelevant Society are everywhere. They are surfers, poets and lawyers; they are serving you your first coffee of the morning, riding their bike past you on the street and teaching your kids at school. They are ordinary men from all over Australia bound together because they stand with women against violence and are willing to wear their beliefs with conviction.

At the Irrelevant Society we want to see an end to violence against women and though the road seems long we agree with Mr Mandela “It always seems impossible until it is done”. Here is our approach:


Our Passion

Twenty percent of our profits are donated to organisations that educate about and provide support to women facing violence, but more than that our hope is that our clothes will become tokens of a brotherhood united against violence; that they will be worn, gifted and passed down with conviction, style and pride.


Our Clothes

Our clothes are simple, well cut and look good on. They are made for hiking and reading and lazy family days and they don’t look out of place at a party. We promise that our clothing will always be made in safe and fair work environments, places with fair wages and fair working hours.


Our Promise

We’ll also try to tread lightly on the earth that we share and we’ll help you to do the same. Look out for our carbon neutral organic cotton and bamboo ranges and plant your swing tag in a sunny spot somewhere to turn your consumer waste into fragrant basil!

Featured Products

Summer 2018

6 products

ARIE Premium Bamboo T-shirt - Charcoal
ARIE Premium Bamboo T-shirt - Charcoal
LENNY Organic Cotton T-shirt
LENNY Organic Cotton T-shirt
NORMAN Light Denim Shirt
NORMAN Light Denim Shirt
Browse more products

Four Ways You Can Help Stop Violence Against Women

“The people who could do most to improve the situation of so many women and children are in fact men. It’s in our hands to stop violence against women.”

- Patrick Stewart


At the core of our brand, we strongly believe that men have the power to stand up against and stop violence. We’ve met so many good men out there who share the same conviction as Irrelevant Society – that violence against women is wrong. But what does standing up against violence look like? Here are some practical tips to give you a starting point.


#1 Start at home

The most basic form of standing up for women - and the one with the longest impact - is prevention. Teach your sons, nephews, brothers or neighbour’s kids to respect our women – not just through their actions, but also through their words. Unhelpful sayings like: “You throw like a girl” or “don’t cry like a girl” must stop. This kind of talk sends a message to our young men, as well as women, that being a girl is a bad thing.


#2 Say Something

Moving your conviction from the home to your community, don’t stay silent. When you hear a mate, or any guy, make a distasteful joke about women, say something. Not saying anything means you become complicit and enable this behavior, and could lead to the assumption that you agree with his joke. White Ribbon has lots of helpful tips on how to speak out, check them out here


#3 Talk about it

Be brave and talk about it with your mates. Starting a conversation about violence against women is not easy and can be awkward, but it’s a powerful act of standing up. The branding of our clothing provides a great conversation starter. And of course, educating yourself about the facts of violence against women is a good starting point for informed conversations.


#4 Intervene

If you witness violence, the first thing to remember is to always keep yourself, and then others, safe. Focus on what you can do, not what you can’t. Stand close by but within a safe distance to make sure that the violent person knows they are being watch, ask for help and call 000 if there is an emergency.


Of course there are so many things that we can do to stand up, however recognizing the issue is the first step towards change.


In line with the White Ribbon day, from October-November Irrelevant Society will donate 20% of its profits to White Ribbon Australia. Find out more about White Ribbon Australia here.

View our collection here.